The Grocery Foundation hires Media Agency Of Record

February 18, 2026 in Account Wins, Media Marketplace Account Wins

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The Grocery Foundation recently hired a media buying agency of record (AOR). Part of the work will focus on the Make Happy Tummies (formerly known as Toonies for Tummies), a national store-fundraising platform.

The campaign runs from January through April in over 1,700 grocery stores nationwide. Canadians can support the campaign by donating through participating grocery retailers, restaurants, and sponsors, or online year-round here.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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