Simplii Financial Hires Creative Agency Of Record

February 19, 2026 in Account Wins

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Simplii Financial (a division of CIBC) has hired a new creative agency of record that will focus on helping the digital bank differentiate its offering across Canada.

The account was previously held by Broken Heart Love Affair, according to data in the Agency Scoreboard.

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Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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