Home Equity Bank’s Vision: Transforming The Narrative Of Ownership

March 10, 2026 in Campaign Corner

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HomeEquity Bank has launched the next chapter of its brand story, celebrating Canadians who played the long game—and won. The campaign is built on a simple belief: the most meaningful wealth doesn’t appear overnight. Like wisdom, it grows over time.

Home Equity Bank's Vision: Transforming The Narrative Of Ownership

Who's behind the home ownership campaign?

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Brand - HomeEquity Bank

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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