January 1 – March 31, 2026
1Milk2Sugars
1Milk2Sugars is a social-first PR and communications agency that helps ambitious brands activate their
potential by turning influence into a measurable impact. Partnering with leading brands across beauty,
wellness, fashion, lifestyle, and consumer goods, the agency is known for pairing strategic thinking with
creative execution — and a collaborative, people-driven approach.
Priya Chopra, Founder and CEO 1Milk2Sugars
New AORs
4
Q1 2026 wins
Retained AORs
2
Ongoing mandates
Project Wins
1
Q1 2026 wins
Staff
70
New Business — Q1 2026
Pandora
Media and influencer relations
Mario Badescu
National media relations, editorial outreach across beauty and lifestyle outlets, and strategic influencer engagement
Knix
Media relations
Byoma
Media and influencer relations, event management
Campaign Spotlights
Nivea Luminous Skin Glow and Glow Lips Canadian Launch
To celebrate the launch of Luminous Skin Glow and Glowy Lips in Canada, we hosted VIP creators and media, followed by consumers, at a highly disruptive pop-up inside the Toronto Eaton Centre. The event was designed to generate social buzz through various fun activity stations, engage with consumers directly, and drive foot traffic to Shoppers Drug Mart to redeem product vouchers and continue their glow experience beyond the event.
Byoma Sephora Canada Launch
To launch Byoma in Sephora Canada, we led founder-led sessions with key media and dermatologists, grounding the brand in credibility through expert-driven conversation. In the evening, content creators were invited into an immersive, high-energy experience featuring curated activations, remarks from Byoma Founder, Marc Elrick, and a dynamic atmosphere designed for storytelling, connection, and shareable moments.
Naturium Valentine’s Day Event
Naturium celebrated the Canadian launch of the Multi-Bright Milky Toner and Multi-Bright Advanced Serum with an exclusive Valentine’s Day mixer in Toronto. The event featured curated vignette-style vendor moments and interactive touch points—including personalized product customization, poetry, themed treats, and a playful matchmaking game—designed to blend brand education with connection and hands-on discovery.
Talent
Promotions
- Patricia Amato, promoted to Senior Vice President
- Shenique Rochester, promoted to Sr. Account Manager
- Jenna Macchione, promoted to Associate Influencer Campaign Manager
- Jacqueline Cohen, promoted to Account Executive
- Marlee Mofshin, promoted to Account Coordinator
New Hires
Toronto
- Jessica Aylward, joining as Sr. PR + Influencer Manager
- Kate Lunau, joining as Account Coordinator
Montreal
- Rachel Sparkes, joining as Bilingual Account Manager
- Amira Hached, joining as Account Coordinator
New York City
- Taylor Naples, joining as Executive Vice President
- Storm Cuff, joining as Social Media Content Producer
- Natalie Klimko, joining as Sr. Account Executive
The Big Win
- In a quarter defined by pressure and performance expectations, the real win wasn’t just new business—it was strengthening the relationships we already had. We successfully renewed two core client partnerships, reaffirming trust in our strategic thinking and execution. In both cases, retention wasn’t passive; it was earned through proactive ideas, sharper cultural POVs, and a clear elevation of the work. That momentum is reflected in the numbers—we’re up 129% from Q1 2025 to Q1 2026. For us, that’s the most meaningful signal of success: clients choosing to stay because they see real value, sustained momentum, and a partnership that continues to level up.
