January 1 – March 31, 2026
Horizon Media Canada
Canada's fastest-growing independent media agency is ending Q1 2026 with back-to-back new business wins — and a proprietary AI platform that's reshaping how its 55-person Toronto team builds and delivers strategy for clients.
Robert Jenkyn, President of Horizon Media Canada
Industry Expertise: We work across a wide range of industries and clients with diverse objectives, from launching businesses to highly transactional to brand building. The key is to focus on the outcomes that matter to our clients and to tailor all our strategies, planning, and execution to deliver them.
Toronto, ON
55 Employees
Part of Horizon Media (US)
Independent
New AORs
4
Q1 2026 wins
Retained AORs
7
Ongoing mandates
Senior Hires
2
EVP + SVP additions
Staff
55
Toronto-based
Management Changes
Richard Ivey
EVP, Business Solutions & Client Strategy
Emily Malloy
EVP, Client Value (Investments & Operations)
Thiago da Silva
SVP, Digital Innovation
New Business — Q1 2026
Royal LePage
National AOR mandate for Canada's largest real estate network.
Prestige Health
Full-funnel media strategy across digital, OTT and performance channels.
Asahi Canada
Completing North American consolidation — Toronto team now manages U.S. and Canadian mandates under one roof.
Postcode Lottery
Launch strategy and full media mandate for Canadian market entry.
Campaign Spotlights
Stop and Glow: A CryoGlow OOH Success Story
The Shark CryoGlow Out-of-Home campaign was strategically designed to captivate our core beauty-intender audience in the key markets of Toronto and Vancouver. To be unmissable on the streets and in transit, our creative had to make a powerful statement.
In Toronto, the strategy focused on amplifying the mask's 'light' experience. We used large-format 3D and dual-lit billboards to vividly demonstrate its blue cooling effect, reinforcing the story of its LED innovation.
In Vancouver, the campaign leveraged the unique environment of transit tunnels. These dark spaces provided the ideal canvas for 3D executions that perfectly showcased the mask's under- eye cooling feature and multiple light therapies.
The targeted campaign successfully captured the public's attention, generating exceptional demand and leading to product sell-outs in both markets.
Elizabeth Arden: Building a Capsule Collection
To launch its Ceramide + HPR Capsules in a cluttered beauty market, Elizabeth Arden rejected a fragmented media strategy. Instead, it focused on a single, high-impact channel: linear television. The campaign anchored itself in a partnership with the trusted daytime show, The Good Stuff with Mary Berg, to connect with its core audience of mature women.
The execution was innovative, featuring an in-show integration that combined expert storytelling with a shoppable experience powered by Shopsense AI. This turned passive viewership into an active sales opportunity, allowing consumers to purchase products directly from their screens.
The results were exceptional. The campaign fueled one of Elizabeth Arden’s strongest sales periods, achieving a 1000%+increase in product sales following the TV integration. Furthermore, households exposed to the campaign visited ElizabethArden.com at a rate 102% higher than unexposed groups.
This case demonstrates that a strategic, single-channel focus, when executed creatively, can deliver a powerful lift awareness.
engagement, and direct business impact.
Testinonials
“Our partnership with Horizon Media for the 2025 Asahi Super Dry campaign has been a resounding success. We had the best of the Horizon team across the U.S. and Canada, with strong strategic input from Horizon’s Toronto office. Together, the team developed a strategy that reinforced our positioning as a modern Japanese icon while creating locally tailored messages for beer consumers in New York and Los Angeles.
The results speak for themselves. The campaign delivered strong gains across LA and NYC, with overall Prompted Awareness increasing by 8% and overall, Trial increasing by 10%. (Source: Asahi brand tracker Q3 C25 research; Toluna, Oct ’25, NYC, LA)
In addition, the social campaign delivered excellent efficiency, with influencer engagement rates performing at double the CPG benchmark. We are very pleased with these results and the strong momentum we are building for the Asahi brand in the U.S.”
Zuzana Dudova
Marketing Director Asahi Beer US
New product /service offerings
- AI-enhanced blu. blu is our Audience and Data management platform. We have just launched the AI-enhanced, strategic capabilities in Canada. This proprietary tool allows us to uncover insights, develop strategies, and build plans faster, more efficiently, and more effectively. The goal is to get to client-defined outcomes faster.
The Big Win
- Asahi Canada. It was the Horizon Canada team that was able to win both the Asahi US and Canada business, bringing their entire North American business under one roof. We love the brand and its goals as they are primed for growth, and that is where we like to play.
Horizion Media Team Photos
(click to enlarge)
