The Future of TV Advertising Canada is returning to Toronto on September 29, 2026, and Canadian Ad Insider is excited to be partnering with this premier event focused on TV and premium streaming.
The full-day event will explore the TV and premium streaming innovations that will safeguard sales jobs in Canada. You will hear about the buyside innovations that will help maintain Toronto and Montreal as globally significant media hubs.
The event explores the future of TV advertising amidst renewed economic uncertainty, with CMOs under pressure to prioritize performance. How can TV help them?
Building brands and selling stuff
Economic uncertainty means many marketers are under pressure to prioritize performance, so we ask how TV can help. Then we consider the future of brand building and whether we still have the ambition and ability to create brand narratives that drive behavioural changes that last a lifetime. We also review the future of message presentation, from spots and sponsorships to integrations.
Made & Paid in Canada
How do we ensure Canada maintains a strong, independent media and entertainment industry despite its economic and cultural proximity to the U.S. – the content, digital and algorithmic superpower? We want to know how to keep more media budget in Canada while embracing the best of global storytelling and audience delivery. As Shoresy would say: ‘Let’s set the tone!’. We also showcase the programming that Canadians will love in 2026-27, wherever it is from.
....and more
Some of the speakers set to hit the stage this year include:
