Omnicom Media Wins Uber’s $800M Account Retention and Adds Brazil Remit

July 22, 2026 in Account Wins, Account Wins - Media Marketplace

Omnicom Media has successfully retained Uber’s estimated $800 million global media account, spanning the US, Canada, Europe, the Middle East, Africa, and Latin America. Furthermore, the expanded remit now incorporates Brazil alongside Uber's sports marketing business.

The account was originally won back in September 2023, winning it from WPP Media (Mediacom at the time) according to data in The Connected One's Agency Scoreboard.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.