Wednesday Night Hockey Moves to Prime: What the 12-Year Deal Means for Your Next Media Buy

July 29, 2026 in The Rollout

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Prime Video and Rogers Communications have signed a 12-year agreement for Prime Video in Canada to exclusively broadcast Wednesday night regular-season national NHL games in English and French, beginning with the 2026-2027 season.

The deal now brings more eyeballs into the Amazon ecosystem, and the investment will be offset by new advertising opportunities through Amazon Ads.

Check out the Amazon Ads profile in the Media Marketplace to learn more about their products and solutions that help advertisers.

Access our exclusive written and audio recaps as part of the Media Marketplace - helping media buyers make better, smarter, faster decisions — and look like rockstars to clients and bosses.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.