Canadian Ad Insider - The inside track on Canadian advertising.

Welcome to our weekly wrap-up, which highlights the most exciting stories from the advertising and marketing industry over the past week.  Here are the top stories for the week ending August 7, 2026, as chosen by our readers:

• Media Buyers Moves For August 4, 2026 (WPP Media, Horizon Media Canada, Spark Foundry Canada)
  
• Closing the Gap: Canada's Role in the Global DOOH Landscape
• Silk & Snow promotes Brendan Luck to Vice President Marketing
• Tutoring platform, Viz, hires new marketing agency of record
• Michelle Gupta appointed Head of Marketing at Hershey Canada
• Laura Curtis Ferrera Exits Top Marketing Role at Scotiabank
• Omnicom Media merges Hearts & Science and Mediahub
• Media Buyers Moves For July 30, 2026 (Canada Life, dialekta, WPP Media)
• Building Brand Affinity: Inside GMC's Largest Immersive Activation at the Calgary Stampede
• PepsiCo Elevates Connor Crumplen to Lead Potato Chips Marketing