Porter

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For 20 years, Porter Airlines has transformed the experience of economy air travel by paying attention to the small details. These subtle yet significant moments make flying in economy feel more thoughtful rather than a mere compromise. To celebrate its 20th birthday, the airline has launched “The Little Things Blind Boxes,” which encapsulate these tangible details. These include features like their aircraft, complimentary drinks served in glassware, and Mr. Porter—the charming graphic raccoon that has become one of Canada’s most recognizable brand mascots.

Who's behind the campaign?

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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