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The Canadian out-of-home (OOH) advertising sector is experiencing a massive growth spurt, proving that when audience attention concentrates, the medium delivers.

According to the newly released Q2 2026 Canadian Out-of-Home Advertising Revenue Report from COMMB, OOH advertising revenue reached a staggering $259.0 million in the second quarter. This marks a $45.2 million—or 21.1%—increase compared to the same period in 2025.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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