Who is the global media Agency of Record (AOR) for White Claw?

Omnicom's UM has been named the global media Agency of Record (AOR) for White Claw by its parent company, Mark Anthony Brands International, following a formal review process.

What is an Agency of Record (AOR) win?

An Agency of Record (AOR) win occurs when a brand designates a single advertising or marketing agency to manage their overall account, strategy, or media buying on a continuous basis.

LOFT Community Services appoints King Ursa as Agency Partner

August 19, 2026 in Account Wins, Account Wins - Media Marketplace

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Toronto-based non-profit LOFT Community Services has officially named King Ursa as its new agency partner.

LOFT has been providing community-based support to individuals facing complex mental and physical health challenges, addictions, behavioural issues, dementia, poverty, and homelessness for over 70 years.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.