AI continues to be integrated into every product and service - SIGH!  While it has been extremely beneficial, do we need AI in our toothbrush?  Brands are racing to scale creative production, automate asset variations, and test synthetic media. However, new research shows that audience sentiment is lagging far behind industry adoption.

According to the latest Bentley University-Gallup Business in Society survey, consumers remain broadly unconvinced by AI-generated marketing campaigns. Nearly eight in 10 respondents (79%) report noticing ads created using artificial intelligence over the past month, and their overall impression is largely skeptical: 49% view the use of AI in advertising negatively, compared to just 19% who view it positively.