Hey Peppa Pig

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Hey Peppa Pig is about to get a big dose of personality. Toronto-based WildBrain announced that it has acquired Personality AI’s for approximately US $11 million in cash. 

WildBrain has the rights to children's characters as “Yo Gabba Gabba!” and the “Teletubbies and plans to marry the company’s intellectual property with the startup’s conversational products.

Check out the WildBrain profile in the Media Marketplace to learn more about their products and solutions that help advertisers.

Access our exclusive written and audio recaps as part of the Media Marketplace - helping media buyers make better, smarter, faster decisions — and look like rockstars to clients and bosses.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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