Fanta is officially tired of just playing nicely with other people’s IP. For Halloween 2026, the beverage brand is stepping into its "creator" era with the launch of its own Haunted Universe—and it’s brought in a recognizable heavy hitter to make sure the industry is paying attention.
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Just in time for Halloween, Fanta is looking to take things to the next level for 2026 with the launch of Fanta’s Haunted Universe! This original entertainment platform is filled with spooky characters, adventures, and storytelling that is designed to tap into growing consumer demand for fandom-led experiences.
