Kimberly O’Keefe is taking on her next career challenge by joining Best Buy Ads Canada to lead its advertising business across the country.
Last week, Canadian Ad Insider broke the news as Kimberly left her previous role at Loblaw Advance.
For Best Buy, the move signals a step forward in the race for Retail Media advertising dollars and a sign that Best Buy is finally ready to be a serious competitor across the space.
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