Pizza Hut Brings Its Beloved ‘BOOK IT!’ Reading Program Back to Canada

September 22, 2026 in Campaign Corner

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Welcome to back-to-school season, for Pizza Hut Canada, this also means the return of the brand's BOOK IT! reading program, inspiring a new generation of young readers to discover the joy of reading -- with a Personal Pan Pizza waiting when they reach their goals.

The QSR brand first launched the program 42 years ago in the United States, which makes it the longest-running corporate-supported reading program in the country.

Who's behind the campaign?

Brand: Pizza Hut Canada
Agency:

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.