If you are a media buyer planning omnichannel campaigns right now, your job is getting harder by the minute. Between the slow, agonizing death of the cookie and the diminishing returns inside walled gardens, you are losing the one thing you need most: clear audience understanding. Add in legacy targeting tools that rely on quarterly snapshots, and you are left trying to reach Canada’s fastest-growing consumer segments using outdated, generalized data.

You know the audience is out there, but the signals to reach them authentically are disappearing.

Enter BrandMo Tech, a new "Culture First" adtech ecosystem that officially launched this week, naming Toronto as its global headquarters. After five years of quietly powering campaigns for the Canadian affiliates of global agency holding companies, the platform is stepping into its growth phase to solve the exact targeting challenges media buyers are currently wrestling with.

Check out BrandMo Tech profile in the Media Marketplace to learn more about their products and solutions that help advertisers.

Access our exclusive written and audio recaps as part of the Media Marketplace - helping media buyers make better, smarter, faster decisions — and look like rockstars to clients and bosses.