Sandra Dagenais

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Sandra Dagenais is taking on her next career challenge as the new Marketing Director of Bed Bath & Beyond Canada.  In her new role, she will oversee brand, customer acquisition, omnichannel marketing, leading the brand’s marketing efforts as it relaunches in Canada.

Back in late 2025, Sleep Country Canada purchased the Canadian and U.K. rights to the houseware brand, making a ‘promise’ to bring the brand back in the coming months.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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