Rimmel London, the generation-defying beauty brand, has announced its first basketball partnership, becoming the Official Makeup Partner of the Toronto Raptors for the 2026–2027 NBA season. The partnership brings together beauty, basketball and culture for fans on and off the court.
Rimmel London continues to champion athletes, fans and communities through thoughtful partnerships, meaningful social collaborations and cultural activations that bring beauty and sport together.
Now Rimmel London is making its next move by teaming up with the Toronto Raptors, bringing beauty to fan culture in Canada. Through this partnership, Rimmel London aims to celebrate the passion, individuality and community spirit that unite fans, while creating new opportunities to engage beauty lovers within one of Canada's most dynamic fan communities. As the home team for all of Canada, the Toronto Raptors bring together a passionate community of fans from coast to coast.
Building on the momentum of the 2025–26 season—which attracted 600,000 more fans under 35 than the previous year—Rimmel London will create new opportunities for Canadians to get closer to the game they love.
"At Rimmel London, beauty is about channeling confidence for all Canadians and stepping out from behind the mirror, being your true self and embracing the passions that make you who you are. Partnering with the Toronto Raptors brings that belief to life in a new way. We're excited to bring Rimmel London to the heart of Canadian fan culture through meaningful experiences throughout the season to inspire confidence in fans wherever the game takes them, while engaging consumers and retail partners through impactful activations across Canada," said Rhonda Sydor, General Manager, Coty Canada.
Throughout the season, fans can look forward to interactive concourse activations and sampling at Scotiabank Arena. Rimmel London will also be visible throughout the game in the arena and in retail, with special in-store activations, and contests for Raptors fans across the country.
Brands mentioned:
- Brand: Rimmel London
- Agency: Faulhaber
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