Initiative Canada Brews Up a Major Win as Moosehead’s New Media AOR

September 25, 2026 in Account Wins, Media Marketplace Account Wins

The team at Initiative Canada is celebrating its latest win with Moosehead as the media agency of record (AOR) following an agency review. This does end a long standing relationship with Media Experts which started in 2017 according to data in The Connected One's Agency Scoreboard.

This content is available to Canadian Ad Inside subscribers.

To read the full story, become a Subscriber

Subscribe Now

Subscriptions

Returning Member/ Subscriber?

Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.

About the author

Dave Forde

Share 0

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.