Special Olympics Canada officially launched Joy Is Gold, a new national brand platform which aims to transform how Canadians understand and connect with the Special Olympics movement.
The platform aims to showcase Special Olympics’ broader impact beyond sport, highlighting confidence, belonging, leadership, health, friendship, advocacy, and community.
For Special Olympics Canada, this is more than a fundraising campaign or awareness initiative, Joy Is Gold is a long-term creative platform designed to tell the full story of Special Olympics Canada: not only sport, but also confidence, belonging, leadership, health, advocacy, friendship and community.
Brands mentioned:
- Brand: Special Olympics Canada
- Agency: Grey Canada
(click on the link to view the agency's Vendor Directory listing)
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