Sony’s New FAST Launch on PS5 Opens Fresh Ad Inventory for Canadian Media Buyers

October 6, 2026 in The Rollout

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Sony has rolled out a new offering for its PS5 gaming console, delivering a free, ad-supported experience from Sony Pictures Television following its initial U.S. launch at the end of August 2026.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.