For more than two centuries, evian has been defined by its unique origin in the French Alps and its longstanding connection to culture, hospitality and gastronomy. As the brand continues to strengthen its presence in Canada’s culinary landscape, evian is pleased to announce acclaimed Canadian chef Francis Blais as its Canadian brand ambassador.
The partnership comes during a milestone year for evian as the brand celebrates its 200th anniversary and represents the evolution of a relationship with Francis built through a shared appreciation for provenance, creativity and the role of water in the culinary experience.
Over the course of their relationship, Chef Francis has developed a genuine affinity for evian and its story. As Brand Ambassador, Chef Francis will represent evian in Canada, bringing his unique perspective as a chef and restaurateur to the partnership and representing the brand across a range of initiatives and moments throughout the year.
The partnership will also have a permanent home at Bistrot à Franky, Chef Francis' highly anticipated first restaurant, which officially opened in Montréal on October 12th, 2026. evian® will serve as the restaurant's exclusive water partner, bringing the relationship between Francis and the brand directly to the table.
"Francis has an extraordinary ability to create experiences that feel both considered and effortless," says Alexandra Latendresse, Head of Beverages & Plant-Powered. "Our relationship with Francis has grown through a genuine, shared appreciation for provenance, creativity and hospitality. From Toronto to Évian-les-Bains and Montréal, we have seen that connection evolve naturally. We are proud to welcome him as evian®'s Brand Ambassador in Canada and equally excited that evian will have a place at the table at Bistrot à Franky as the restaurant's exclusive water partner."
The relationship between evian and Chef Francis first took shape in 2025 with Reflections of Terroir, a bespoke dining experience presented in Toronto in partnership with Menu Extra. Marking the culinary studio's Toronto debut, the evening explored ideas of origin, terroir and the role of water within the dining experience.
As evian and Chef Francis enter this next chapter together, the partnership will continue to evolve through culinary experiences that celebrate the people, places and moments that bring us together around the table.
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