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Deloitte Canada has released its 2026 Holiday Retail Outlook, and it is bad news for retailers.  The professional services company predicts that Canadian consumers are expected to cut holiday spending by 14 percent this year to $1,305, the lowest level since Deloitte Canada began tracking seasonal expenditures, as economic uncertainty and concerns about tariffs prompt shoppers to prioritize value.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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