Who is the global media Agency of Record (AOR) for White Claw?

Omnicom's UM has been named the global media Agency of Record (AOR) for White Claw by its parent company, Mark Anthony Brands International, following a formal review process.

What is an Agency of Record (AOR) win?

An Agency of Record (AOR) win occurs when a brand designates a single advertising or marketing agency to manage their overall account, strategy, or media buying on a continuous basis.

Village Vacances Valcartier Hires Media Agency of Record

October 20, 2026 in Account Wins, Account Wins - Media Marketplace, Media Marketplace Account Wins

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Village Vacances Valcartier Hires Media Agency of Record

Village Vacances Valcartier and Hôtel de Glace have engaged a new media agency of record (AOR) to emphasize both Quebec brands, which focus on experience, creativity, and tourism.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.