A major tourism organization is looking for a global paid media agency of record, in a contract that could run for up to seven years, and Canadian Ad Insider has a copy of the full RFP. The winning agency will lead strategy, planning and buying for leisure travel and business events across North America, Europe and Asia Pacific.
This is more than a media-buying brief. The client wants to move beyond buying by country and toward buying by traveller intent, and it says outright that it expects its agency to challenge its thinking. It also has firm views on what AI should mean for agency fees, which every bidder will want to read before pricing this one.
- Industry: Travel & tourism
- Submission deadline: November 17, 2026
Get the full document and start your bid
They’re available to Agency Growth Program members. The program helps agencies get seen by brand decision-makers and find new business, including:
- Who issued it and who to contact
- The full scope and how bids are evaluated
- Deadlines and how to submit
- Insight into who’s winning and losing accounts
Plus every new RFP and lead we publish, so you can find your next client before the deadline passes.
