The AI Search Threat: Why CMOs Are Rapidly Rewriting Their Playbooks

November 9, 2026 in Research

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As artificial intelligence transforms how consumers and business buyers discover products, chief marketing officers face a growing challenge: safeguarding their brands’ integrity in AI-generated answers and search summaries.

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About the author 

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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