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FreshBooks has quickly become one of Canada’s Web 2.0 success stories and a company that we’re putting On the Watch. With CEO Michael McDerment at the helm FreshBooks has been able to develop a strong customer based and create a product that has filled a void for business owners. Rafe Needleman over at CNET has profiled them says “Compared to the other invoicing services that I?ve covered — which I like quite a lot — FreshBooks strikes me as a bit more intelligent and more mature.”

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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