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Women of the Eastern Canada it looks like you now have another choice for your online destination. Johneen Manning, you know part of the Manning family who’s also behind Genieknows.com (a Canadian company offering various search tools) has launch what the site calls “Halifax’s chick website.” Filly.ca built on a blogging platform offers members advice, gossip and perspectives for the “Sex and the City” generation of women in their 20’s and 30’s.

What can members to Filly.ca do?
  • comment on articles and chat in the Filly Forum
  • enjoy access to members-only content and easy-to-use interactive
    quizzes and tools
  • receive special advance invites to parties, events and concerts
  • stay in the loop with the hottest Halifax fashions, finds, and gossip
    delivered directly via email

It will be interesting to see whether Johneen has asperations to come west for more of the Canadian female market share and take on other sites such as the various ones owned by Rogers, or Minnow Hamilton’s SavvyMom.

Correction:

Filly.ca isn’t built using a blog platform, but open source content management system.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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  • Hi Dave,

    Thanks for the mention! I’m very excited about the response Filly.ca has received from the women of Atlantic Canada as well as the local and national press. It is truly wonderful to be able to build a resource and online community for the region’s women, and contribute to our growing city’s media.

    Just one correction: Filly.ca is not built on a blogging platform; our members section comes from freeware technology similar to that which powers many community sites online, however our content management system (that which powers the meat of Filly.ca and the majority of what readers see) is technology that was built entirely in-house by our gifted techs, developers and creative team.

    Thanks and best,

    Johneen Manning

    President and Editor In Chief, Filly.ca

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