As they get ready for NXNE later this week, AOL Canada and Spinner.ca have launched a new their MyNXNE iPhone app, social contesting today. They have also announced they will be sponsoring the DEVO and Men Without Hats concert at Yonge and Dundas Square on June 18. On both Spinner.ca and via the MyNXNE app, consumers can win concert access and other Spinner and NXNE prizes by sharing Spinner.ca articles to their social networks, they partnered with Shweet.com for this new campaign.
“Much like AOL, our mission is to introduce people to great content, products and brands that suit their lifestyle,” says Keith Bates, Founder and CEO, Shweet.com. “NXNE was the perfect opportunity to reach music lovers with exciting prizes and access to some of the hottest music acts in the city.”
AOL Canada will also use their sponsorship to take time and welcome concert go-ers with hot-pressed custom AOL/NXNE t-shirts. AOL’s very own, Spinner.ca’s music editor and scene expert, Josh Ostroff, who will be interviewing bands backstage including DEVO and Men Without Hats. This original online video will be available on the AOL sites.
“We’ve really expanded our creative wings for 17th year of NXNE and cannot wait to see it all come together,” says Laura Pearce, Director of marketing, AOL Canada. “AOL is in great company partnering with one of the most innovative social marketing sites, Shweet.com and being a part of the largest music festival the city sees in one of the busiest spots in Toronto.”
AOL will dominate the square with three tri-vision boards and video ads that showcase AOL properties, including Spinner.ca, the new AOL.ca homepage and the recently launched HuffingtonPost.ca. The ads will run for eight weeks beginning June 13th and video ads will also be shown in the PATH, Downtown Toronto’s underground walkway servicing 28 km of shopping and entertainment.
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