Over the last two years, we’ve probably seen the most amount of changes in the Canadian telecom sector that we’ve seen ever since it was first created. Yesterday, TELUS announced it was going to eliminate cancellation fees for any customer who wants to upgrade to a new device.
“Over the last few years, we’ve worked hard to enhance what Future Friendly really means for our customers. They want more than just the latest smartphones – they want a stellar customer experience and that is what we are striving for,” said David Fuller, TELUS Chief Marketing Officer. “We believe they deserve fairness and transparency in their pricing from us and that’s what we’ve done by removing system access and 911 carrier fees, simplifying our pricing plans, lowering international roaming rates, setting up free SMS notifications to alert clients about data usage which helps them avoid surprising overage charges, and offering to unlock their devices. Now, we are taking our commitment one big step further by removing significant cancellation fees and offering our customers the option of upgrading to a newer device at any time, rather than making them wait until their agreement expires. These improvements further solidify our commitment to offer the best customer experience in Canada.”
I wonder how Bell and Rogers are going to counter this move…
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