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With its over 1.3 million daily readership, Metro has announced a new partnership to deliver even more content to its readers online. Metro and the Canadian Black Book, provider of vehicle value information will be joining forces provide Metro readers Canadian Black Book’s interactive tools help you buy, sell, and value your current or future vehicle.

“The Canadian Black Book consumer website has been an overwhelming success,” said Brad Rome, Vice President, Sales and Marketing at Canadian Black Book. “More than 3,000,000 people have visited www.canadianblackbook.com since the launch in May, 2010”. CBB’s Trade-In Value Estimator, Average Asking Price and Future Value are now accessible on the Metro Drive page on metronews.ca, along with tens-of-thousands of vehicles for sale.

The new content will be part of the www.metronews.ca/drive section of their site, which also includes automotive related articles covering everything from new car reviews to automotive accessories, seasonal tips and everything in between.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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