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Bell issued a press release this morning, looks they are rolling up their sleeves and fighting back:

Bell Canada today announced that it has entered into a consent agreement with the Competition Bureau to address the agency’s concerns regarding the use of disclaimers around certain fees in some past advertising by Bell.

Bell fundamentally disagrees with the Bureau’s position. Bell’s advertising has always complied with all applicable laws and been comparable with common advertising practice past and present in the communications marketplace and other industries in Canada. However, Bell has decided to immediately resolve the issue and move forward by paying an administrative amount of $10 million.

That’s a pretty hefty fine of $10 million to have to shell out though…
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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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