The good old postal service, Canada Post is looking to enter a new era as Chief Executive Officer Deepak Chopra splits the organization into two distinct division, one for physical mail delivery and the other for digital mail delivery. Part of the strategy is to put greater emphasis on their eCommerce business, as they look to stay relevant in digital age of email and social network to stay in touch with family and friends, and online billing systems for business. Or in Deepak words, to play a “meaningful role” in the digital lives of Canadians “as they continue to migrate to electronic means of communication”.
“We have e-post, which we’ve had for about 10 years and we are developing the next version of e-post and looking at how it serves Canadians,” said spokesperson Anick Losier.
Two new Group Presidents have also been appointed who will report directly to Chopra, Jacques Côté as Group President for the physical delivery network, and Kerry Munro as Group President of the Digital Delivery Network. Côté was officially appointed to the new position in July, but is already well known at Canada Post as its Chief Operating Officer since 2005.
This is pretty big news for Canada Post and could be the right spark they need to make them a true player in the digital space.
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