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Mercatus announced earlier this week the software development company has appointed Rick Laanvere, P. Eng., as Vice President, Sales & Marketing. As part of his role, he will build strong relationships with customers and channel partners, and will develop strategies to drive revenue growth in North America.
Prior to joining Mercatus, Rick served as Director of Sales & Support for Sandvine Incorporated. He also has extensive senior management experience building and leading sales and marketing teams at Rapid Access Solutions, Jetstream Communications, and Alcatel. Prior to 1993, Rick held numerous engineering roles within Northern Telecom. Throughout his 25-year career, Rick has been instrumental in driving business and technology strategies.
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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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