Ariad Custom Communications got the nod from smart Canada, they have been selected as agency of record and will be responsible to help the auto manufacturer to accelerate its brand leverage, content, activation and social media programs. The partnership, which began earlier this year, sees Ariad developing and executing social strategies, experiential, partnership and dealership opportunities for the brand in Canada.
Ariad has already begun work on various initiatives to support the 2012 launch activities of the ground-breaking smart fortwo electric drive vehicle. Ariad will be developing brand initiatives in the digital, dealership, and sponsorship channels for the entire smart vehicle lineup, including the smart fortwo electric drive, pure, passion, BRABUS, and the smart fortwo cabriolet.
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