Steve Levy, President, Ipsos Reid, presented the next session called “The Canadian Digital Marketing Pulse, despite a horrible font selection with his Powerpoint he did share some good stats that compared various technology tools and their use by advertisers and marketers.
- Email marketing remains the most mature part of digital marketing
- For the first time we have started to see a downward shift in use of email marketing
- possible due to age of marketers
- increased use of social media
Search Engine Marketing
- search has become a must have
- we all know agency use has been low
- this could be due to agencies have the expertise
- search is often brought in-house
Social Media
- 44% of marketers use
- 39% of agencies use
Twitter was launched March 2006 and here is the Canadian usage according Ipsos-Reid:
- 2006 – 1 % used Twitter
- 2009 – 5% used Twitter
- 2010 October – 8% used Twitter
- 2011 October – 11% used Twitter
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