Since first launching the campaign back in August, called “Make Your Face a Maynards” Campaign, the brand was able to encourage over 3,000 Canadians to take part on the contest. They recently announced the winner, Jessica Winacott, who will now have her face immortalized as the latest face for the candy. Entries were judged not only on the appeal of the photo submissions, but on the creativity of their expression and fit with the Maynards’ personality. Winacott designed herself into a Maynards Fuzzy Peach, making sure her big eyes and perfect pucker popped to depict the ‘peachy tang’ she describes in her entry. Overall, her candified features made for an unusual, expressive, and deliciously odd combination, perfect for a Maynards treat.
“Our fans are passionate about their candy, and with this contest we wanted to give them the chance to have fun with their favourite treats,” said Jessica Sheth, Brand Manager, Maynards Candy. “As the grand prize winner, Jessica Winacott will be preserved in candy history as the first ever face of Maynards.”
November 4th was also designed as National Candy Day, and this year, Jessica was also randomly selected from the top 10 finalists to become a bite-sized confectionary celebrity as the face of Maynards, Canada’s #1 candy brand.
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