24/7 Real Media continues to ramp up their offering, earlier today they announced their latest acquisition of Panache, a digital video advertising fulfillment software and services company. 24/7 Real Media plans to integrate Panache into their Open AdStream ad management platform.
“Panache’s technology capabilities and extensive selection of video ad formats are unmatched in the industry,” said David J. Moore, Founder, Chairman and Chief Executive Officer of 24/7 Real Media. “The addition of these assets to 24/7 Real Media’s robust offerings, will empower us to satisfy the large and growing appetite for video in the digital advertising marketplace.”
As the research shows, we’re going to see a 25% increase in online video advertising over the next year, which makes this acquisition bring some key strategic value to 24/7 Real Media customers.
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