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A few months ago we reports about that Woozworld, a virtual world for kids secured $6 million in funding, and when I had a chance to chat with Founder Eric Brassard, he did shed some light on the next phase of the company. Today, we’re happy to report part of that as Woozworld launches the beta version of Woozin, a social network for its massive network of 15 million unique visitors from over 180 countries. Now users from all over the world who are unable to use Facebook because of their age have a place to commune, providing a truly relevant experience.

“We know that tweens and teens are aspirational by nature, so what we are offering them with WoozIn is their own social network where they can communicate with like-minded and -aged people,” said Eric Brassard, CEO of Woozworld. “This is what truly makes WoozIn different than any other social network, as we provide life and personality to each Woozworld avatar. Basically, we are melding a virtual world and social network — it’s like Facebook meets Second Life.”

The site will fully COPPA-compliant virtual identity for teen and tweens, which is the Children’s Online Privacy Protection Act. A few feature of the new social network include:

  • Connect with their real and online friends
  • Feed a now incredibly complete virtual identity
  • Share, comment and like their friends’ updates, pictures, videos and more
  • Follow their favorite Stars and get in touch with them
  • Show their achievements and virtual spaces

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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