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Last week Salesforce announced it had acquired Toronto-based Rypple for an undisclosed sum, this comes less than two week after competitor SAP acquired similarly-focused SuccessFactors for $3.4 billion.  Salesforce has been on the hunt of late, and this marks the second Canadian startup they have acquired this year, back in March they acquired Radian6 for $326 million.

Rypple was founded in 2008 and has aproximately 45 employees and had raised a total of $13 million in investment. For Salesforce this deal makes sense as they look to expand their offering outside of contact management an into other enterprise software areas.
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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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