Although it will not take place until 2015 in Toronto, the Pan Am games are coming and the the entire city is preparing for its arrival. The Toronto Port Authority (TPA) recently selected Ariad Communications to redevelop its brand. Ariad has been asked to help better articulate the TPA brand to the TPAs stakeholders. To achieve this Ariad will work with the TPA to refine its brand promise and identity system. This brand plan will then inform a new strategic marketing plan for the organization.
Suzanna Birchwood, Toronto Port Authority Director of Public Affairs, says, “After careful deliberation, we chose to work with Ariad. We are impressed with their clear process, strategic approach and their experience in developing and refining other world class brands.”
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