Dark poster banner for Canadian Ad Insider with bold white title italic subtitle and timeline bars at bottom across a black background and orange end marker but without question marks

Ad- Grow My Agency

They have been struggling for the last few year years, tried to sell off pieces of their business to keep floating, but today AT & T announced they plan to sell a 53% stake in Yellow Pages to private equity firm Cerberus Capital Management LP.  The private equity firm will pay $750 million in cash and a $200 million note, plus a 47 per cent stake in YP Holdings LLC.  The assets being sold include the print directories, websites and mobile app which generated revenue of $3.3 billion last year.

The deal excludes the recently formed AT&T AdWorks, which sells advertising offerings across online, mobile and TV. No word yet on what will happen with the staff.
[adrotate banner=”6″]



Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.


About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Related Stories:

Bath & Body Works Kicks Off Holidays with “Season of Wonder” Starring Zooey Deschanel

Tourism Organization Issues Brand Refresh & Visual Identity RFP

Exclusive: Cieslok Group Hires New Head of Sales

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>