Dark poster banner for Canadian Ad Insider with bold white title, italic subtitle, and timeline bars at bottom across a black background and orange end marker? but without question marks

Ad- Grow My Agency

As Yahoo continues to go through their ups an downs, the company recently announced it was laying off 2,000 employees, as part of CEO’s Scott Thompson’s “Real Change Is Coming” announcement. The change resulted in the formation of 3 distinct divisions within Yahoo including consumer, regions and technology.  Consolidation of its consumer products into a single division that will operate Yahoo’s popular news sites and home pages, as well as its search and email functions. The division also will have a new “commerce” team responsible for e-commerce and the company’s shopping, autos, travel and job listings.   “Regions,” is the second division which will be responsible for dealing with advertisers in the major geographic regions of the world. The third division, “Technology,” will be responsible for the company’s core technology and data centers and also be responsible for using what Thompson described as “Yahoo’s vast data stores” to create more-personalized content and advertising.

They also announced that Yahoo’s Chief Product Officer Blake Irving has left the company, which was a bit of a surprise.  Over the weekend I noticed a Yahoo Senior Recruiter posted on LinkedIn on a Toronto Public Relations Group, “We have 10 to 15 jobs available and are looking to interview for the best possible candidates to fill that position.”

Could it be true?  Is the storm over and Yahoo is ready to grow again, we can only hope.
[adrotate banner=”6″]


Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.


About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Related Stories:

Popular Canadian Advertising Stories For Week Ending September 11, 2026

Why eos and Faulhaber Traded the Luxury Creator Trip for Canadian Summer Camp

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>