Internet Advertising Revenues Set First Quarter Record At $8.4 Billion

June 12, 2012 in Knowledge Centre

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According to the latest data from the IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S., the first quarter of 2012 set a new record for the reporting period at $8.4 billion. This represents the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion–or 15 percent increase–over the $7.3 billion figure reported in the first quarter 2011.

The following chart tracks first quarter ad revenue since 1996; dollar figures are rounded.

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Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.