As the 2012 Cannes Festival comes to an end, MDC Partners group of agencies cleaned up at this year’s Cannes Lions International Festival of Creativity. In total MDC agencies won Three Grand Prix, One Titanium Lion, Three Gold Lions, Ten Silver Lions, and Four Bronze Lions. A record high for MDC Partners, the wins were shared amongst several of the network’s agencies for their work on behalf of clients ranging from retail to financial services to spirits.
- Grand Prix Lion – Direct: Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express
- Grand Prix Lion – Promo & Activation (Financial Products and Services): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express
- Grand Prix Lion – Press (Public Awareness Messages): 72andSunny, NL: The “Unhate” Campaign, United Colors of Benetton
- Titanium Lion – Titanium and Integrated: Crispin, Porter + Bogusky: Ted Williams Fight Hunger, Kraft
- Gold Lion – Branded Content & Entertainment (Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand): 72andSunny, LA: MFCEO, K-Swiss
- Gold Lion – Branded Content & Entertainment (Best integrated content campaign): 72andSunny, LA: MFCEO, K-Swiss
- Gold Lion – Cyber (Digitally Led Integrated Campaign): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express
- Silver Lion – Direct, (Best Integrated Campaign, Led By Direct Marketing): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express
- Silver Lion – Outdoor (Digital Outdoor): Vitro: Run With Ryan, Asics
- Silver Lion – Cyber (Community Applications): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express
- Silver Lion – Cyber (Viral Video): 72andSunny, LA: MFCEO, K-Swiss
- Silver Lion – Cyber (Viral Marketing): Crispin, Porter & Bogusky: Small Business Gets An Official Day, American Express
- Silver Lion – Promo & Activation (Best use of Social Media Marketing in a Promotional Campaign): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express
- Silver Lion – Film Craft (Cinematography): Anomaly: History Made and in the Making, Converse
- Silver Lion – Film (Long Format Internet Film): 72andSunny, LA: MFCEO, K-Swiss
- Silver Lion – Titanium and Integrated: Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express
- Silver Lion – Branded Content & Entertainment (Best use or integration of user-generated content): Crispin, Porter & Bogusky, Gothenburg Sweden: Autodance, Ubisoft
- Bronze Lion – Mobile (Entertainment, Lifestyle and Leisure): Crispin, Porter + Bogusky Gothenburg, Sweden, Autodance, Ubisoft
- Bronze Lion – Mobile (Best Visual Design/Aesthetic): Anomaly, Captains Conquest, Diageo
- Bronze Lion – PR (Financial Services, incl. Investor Relations and Corporate Finance): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express
- Bronze Lion – Mobile (Tablets and Other Devices): Crispin, Porter + Bogusky Gothenburg, Sweden, Point and Fly, Scandinavian Airlines
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