Dark poster banner for Canadian Ad Insider with bold white title, italic subtitle, and timeline bars at bottom across a black background and orange end marker? but without question marks

Ad- Grow My Agency

Madison Dearborn Partners LLC. has made a majority purchase of QuickPlay Media for approximately $100 million of the Toronto-based media company.  A limited number of minority shareholders including Toronto-based Difference Capital Inc. will remain part of the ownership.

“QuickPlay is at the center of one of the most exciting and promising areas in the media and technology services industry, and we are very pleased to make this investment,” said Zaid Alsikafi, a managing director at Madison Dearborn Partners. “We have identified a number of growth opportunities for QuickPlay and we look forward to working with Wayne and the talented employees of QuickPlay to achieve them and enable QuickPlay to become a global leader in this space.”

The company’s cloud-based OpenVideo platform manages more than 1.5 million content assets across more than 3,000 content providers, delivering video to more than 300 different device family profiles.

[adrotate banner=”6″]


Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.


About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Related Stories:

Popular Canadian Advertising Stories For Week Ending September 11, 2026

Why eos and Faulhaber Traded the Luxury Creator Trip for Canadian Summer Camp

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>