Jennifer Holgate has been appointed Vice President of Digital Sales & Operations Rogers Media (owned by Rogers), where she will be responsible for premium owned and exclusive brands, as well as its growing advertising network business.
Planning, implementing and directing sales and client delivery strategies for the company’s continued digital business growth will be among her main roles, as Rogers seeks to build strong integrated sales solutions its portfolio of media brands.
Prior to joining Rogers Media, Jennifer served as Senior Vice-President, Digital, at Starcom MediaVest Group Canada, where she led digital and strategic integration. In addition to managing the teamteam, she created go-to market strategies and business modeling for digital products such as mobile, social, search, video, digital out of home, and addressable television. She previously spent several years at Canwest in increasingly senior roles across multiple platforms, including digital.
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