After its success last year, Hotels.com has brought back stuntman and TV personality Andy Bell for another round of xtreme spots, and this time he takes on a herd of bulls. While trying to out run the bulls, Andy is using a smartphone to book a hotel room using the Hotels.com mobile app – brave!
https://youtu.be/u_czMNuwp2I
The campaign includes display ads and social media activation, as well as a new interactive game launching next week and be available on the Hotels.com mobile landing page via the Hotels.com Facebook page. It was designed to demonstrate the ease and quickness of the mobile app which has recently undergone many updates and changes including:
- Users can access past and future reservations, even when offline, and browse special offers, including exclusive mobile deals and over 20,000 last-minute deals.
- The mobile GPS functionality allows the app to find the closest hotels, with the best deals, based on a user’s current location.
- Welcomerewards loyalty points can also be tracked and redeemed through the app.
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